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A case study analysis of e-commerce strategies for retail iacis 2001 203 a customer centric model is the key to an effective business model and an e-commerce strategy. This case study illustrates how the nestlé ice cream marketing team went case study: nestlé china raises the social media measurement bar for its ice cream brands 8 2014, forrester research, inc reproduction prohibited july 2, 2014 to measure the actual business impact of social marketing” nestlé has its own brand-health tracking. The case collection includes over 23,000 case studies, teaching notes, background notes, videos, and supplements, as well as ivey business journal reprints ivey publishing also selectively accepts cases and teaching notes for registration from authors outside of the richard ivey school of business.
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